Colonial Hotel

The Blackstone development company, Greenslate Development, trusted us to preserve the history of the Colonial Hotel while bringing new life to the converted apartment building - with pink awnings! The logo is a recreation of the original signage, which has been part of the property since 1910. The project’s inspiration derived from our love of Wes Anderson - the building itself looks like it’s straight out of his films. The brand’s feel was fun yet natural - and even gritty, relatable to the infamous 38th street “scene,” which was part of our target audience.