Taco Co.

This project was such a pleasure to work on. The restaurant name was created from a play on "company." Tacos happen around good company. From this, we created many taglines - Smiles happen around Tacos. Margaritas happen around Tacos. Tacos happen around Benson (The neighborhood). Included in the brand was a request from the owner to pay tribute to his late grandmother Maria, who brought the puffy taco recipe to his family and to Omaha. Her beautiful image and smile became the centerpiece for the brand and what it represents.