Homeroom

Homeroom is a beloved Mac + Cheese restaurant built upon inclusivity and feminist business practices in Oakland, Ca. We were thrilled when Erin Wade, founder of the restaurant, reached out for a brand refresh. We built upon the original concept of Homeroom - like we all had in school. That place of reprieve from the hustle in the hallways and the assignments, tests, and cliques. We recognized that the liberating workplace culture behind the scenes also needed to be represented, so we combined the two ideas to get the tagline Home To All. Room For All. And to further this concept, we used some classic phrases we heard in our childhood that taught us how to be kind, thoughtful, and caring of all people.